Bespoke theme
Written in Liquid from scratch rather than adapted from a purchased template.
E-commerceLive
Beleth Bilash Haat
Custom Shopify storefront for a UK grocer importing deshi produce, seeds and handcrafted kitchenware, built from scratch as a bespoke theme, not a marketplace template.
- Client
- Beleth Bilash, UK
- Our role
- Theme development & store management
- Timeline
- 2025 — ongoing
- Status
- Live
- Technologies
- ShopifyLiquidJavaScriptCSSShopify Payments
// overview
The project
Beleth Bilash Haat sells farm-fresh produce, tested seed stock and handcrafted kitchenware to UK customers who want the deshi products they grew up with. The proposition depends on freshness, so the storefront had to make provenance and speed of dispatch legible on every page, not bury them in a policy link.
We are the sole developers on it: a bespoke Shopify theme built from the ground up, plus the day-to-day running of the store: collections, navigation, content and the operational changes the business asks for each week.
The challenge
Off-the-shelf Shopify themes are built for one kind of shop. This one serves three at once: retail customers buying a few items, growers buying seed and saplings by the pack, and restaurants and shops buying in bulk. Each wants different information first, and a single generic product grid serves none of them well.
The solution
A rotating hero addresses each audience in turn: the weekly harvest, the seed range, and wholesale supply, each routing to its own collection or enquiry path. Below it the page is built from theme sections the client can reorder and edit themselves in the Shopify admin, so seasonal changes do not need a developer.
// what we built
Key features
Audience-led hero
Three rotating panels for retail, growers and wholesale, each with its own call to action.
Client-editable sections
Categories, featured products, promises and reviews all configurable from the Shopify admin.
Full checkout stack
Shopify Payments with Apple Pay, Google Pay, Klarna, PayPal and Shop Pay enabled.
Content and policy architecture
Blogs, FAQs, service pages and the full set of UK trading policies.
// results
The outcome
Live
trading in the UK
3
audiences: retail, growers, wholesale
End-to-end
build and ongoing management
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